Publications

The Ministry of Agrarian Policy and Food of Ukraine proposes to approve the procedure for the use of, and technical requirements for, a special logo identifying market operators authorised to carry out the retail sale of veterinary medicinal products by distance means.

The package of draft documents defines the design of the logo, its technical specifications, as well as the rules for its placement and use on operators’ websites.

The Ministry proposes that the right to use the logo be granted to business entities included in the List of veterinary medicinal product market operators authorised to carry out retail sales of veterinary medicinal products by distance means. The logo may be used only on the operator’s own website, provided that information about that website is included in the relevant List.

How the logo is proposed to be used

Under the draft procedure, on the day a business entity is added to the List, the licensing authority will provide access to the electronic version of the logo.

The Ministry also proposes requiring the logo to be clearly displayed on every webpage where veterinary medicinal products are offered for sale by distance means.

The logo must contain a hyperlink to the official website of the licensing authority where the List of authorised operators is published. This will allow consumers to access the official source and verify information about an operator engaged in the distance retail sale of veterinary medicinal products.

The main wording must be provided in Ukrainian. The draft also allows the use of other languages, subject to compliance with Ukrainian legislation on electronic commerce and the functioning of Ukrainian as the state language.

What the logo is proposed to look like

According to the draft technical requirements, the logo will have a rectangular shape and consist of two main parts:

• a white section on the left containing an image of the State Flag of Ukraine;
• a section on the right containing a graphic element and text indicating the legitimacy of distance sales of veterinary medicinal products.

The draft establishes specific colour parameters in PANTONE, CMYK and RGB formats. Separate technical requirements are also provided for reproduction of the State Flag of Ukraine.

The Ministry proposes setting the minimum width of the logo at 90 pixels. The logo must be static. Where it is used on a coloured background that makes it difficult to distinguish, an external border may be added to improve visibility.

When the use of the logo would be prohibited

According to the draft procedure, an operator would no longer be permitted to use the logo:

• from the date on which the operator is removed from the List;
• if the operator no longer has the right to carry out the retail sale of veterinary medicinal products by distance means in accordance with Part 1 of Article 76 of the Law of Ukraine “On Veterinary Medicine and Animal Welfare”.

The proposed mechanism is intended to provide consumers with a clear way to identify operators authorised to sell veterinary medicinal products online and to verify the relevant information through the official website of the licensing authority.

The Ukrainian Veterinary Alliance is analysing the published draft documents and their potential impact on veterinary medicinal product market operators.